(photo taken from tapa without permission)
Together again for the reunion ... the two main drivers when Idris Associates was at Bangsar Utama.
Hi Idris
Tx for a lovely evening of catching up with old friends from the good old days of IA. Even though I didnt spend that long a time in your office, I did get to experience a lot of 'firsts' when I was there. I got my first luxury of working with the mac which you had in your entire office. Took me a long time to get used to not having one anymore after leaving but now when my husband is contemplating changing our pc, we are buying a mac again which is bringing back memories! It was at IA that Su & Azru did a system to run the top 100 tv ratings and at that time, Nielsen did not even have that yet. You are indeed a man well ahead of the league. I remember the cafetaria meeting place on the ground floor complete with a few round glass coffee tables and a dart board for recreation (and how can I forget the lovely stair case with no banister) . A lot of offices followed that style after that. Many many fond memories include during the CID days and I met 2 Malays who can read chinese ie Dino (media manager who was a despatch whom you gave a chance of) & Faridah (media buyer) who could decipher the chinese daily titles of East Msia and their dates as we did tearsheets. I couldnt (still cant) read or write chinese so that put me to shame!! Till today, I still quote what happened to me to my friends. fyi, my current immediate boss- media director , Roslina is Ibrahim (your ex malay copy writer)'s wife.
The most memorable of my stay is the probably the Randy Crawford & Sheila Majid concert you had at Fairway for yearend party together with the 'dutch auction' to raise funds for the ophanages. That year , I remember outbidding others for a Sanyo Vacuum cleaner for a 'song' but at the same time, doing my bit for charity.
My 13 months as media planner (my first proper media job) in IA was indeed short but very meaningful. I got to know good friends like Ms Choo who is ever so good at keeping in touch. Unfortunately, I too lost touch with Swan and Shirley Sen whom I hope to locate and by the next gathering, they can be there.
I had a great time at IA (Jan 1990 - Jan 1991) and you made it all happen for me and last Saturday nite helped me recall your philanthropic character in you by starting the Idris Foundation. I couldnt agree more that the literary ability in the youth is dying / dead (tx to our education system) and it should be revived and the Idris Foundation is a superb start.
Keep up the good work, Boss and may God Bless you and your family always.
Regards
Elaine Wong
As the agency spanned over more than 20 years, from 1975 to 1998, it will be difficult to track who they are and what they are doing now.
so, lets start the ball rolling by identifying who's who ...
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